Moh’d Hawamdeh

I build the systems behind the experience, and the teams behind the systems.

Tech lead and senior software engineer connecting data, cloud infrastructure and applied AI to products people can use. Currently leading engineering at Qeen.ai.

What the customer sees

    What customers see, the systems underneath, and the team behind them.

    From complex systems to useful outcomes.

    The work I’m drawn to lives where infrastructure meets the product. Today I lead engineering at Qeen.ai: shaping a customer data platform that connects more than ten commerce and marketing sources, and bringing LLM-powered personalization into practical use.

    Connected data at every touchpoint

    Ads and social
    MetaInstagramSnapchatTikTokGoogle Ads
    Conversations
    WhatsApp
    Commerce
    ZidSallaCustom websites
    Analytics and apps
    Google AnalyticsAndroid SDKiOS SDK

    One customer

    R
    ReemUnified customer profile

      Intelligence into action

      AI marketing agent

      Listening for signals…

      An illustrative journey through the platform. Products and messages are examples.

      The platform

      • Connected data. Ingestion and graph pipelines for Meta, WhatsApp, Instagram, Snapchat, TikTok, Google Ads, Google Analytics, Zid, Salla and custom websites, on a scalable data warehouse.
      • First-party signals. Android and iOS analytics SDKs that bring app activity directly into the platform.
      • Safer releases. A company-wide feature flag system and campaign dashboards for controlled experiments and rollouts.
      • Intelligence into action. LLM-powered personalization and automation across marketing and e‑commerce, from prototype to production.
      • Meta partnership. Initiated and led Qeen’s partnership with Meta, launching a WhatsApp marketing agent.
      • Modern foundations. Reworked the company’s tech stack, deployment pipeline and cloud infrastructure.

      The team

      • Built the engineering team and designed its interview process.
      • Set the architecture and run system design reviews across the platform.
      • Build proofs of concept for client integrations, turning requests into working systems quickly.
      • Manage and mentor multiple engineering teams.
      4+engineers promoted under my mentorship

      A record of making systems work better.

      1. Aug 2024 to now

        Qeen.ai

        Tech lead

        Building the data and intelligence layer behind personalized customer experiences.

        • Built the engineering team and designed its interview process.
        • Reworked the company’s tech stack, deployment and cloud infrastructure.
        • Built the infrastructure for a customer data platform connecting 12 commerce, marketing and app sources.
        • Shipped Android and iOS analytics SDKs and a company-wide feature flag system.
        • Led LLM-powered personalization and automation, and launched a WhatsApp marketing agent through a Meta partnership I initiated.
        • Managed and mentored multiple teams, with more than four engineers promoted.
      2. Jun 2023 to Aug 2024

        Careem (Uber)

        Senior software engineer, routing and tracking

        Improved the accuracy and stability of routing and arrival times for captains and customers.

        90%fewer false re-routes for captains
        60%+less ETA fluctuation for customers
        • Owned the unified tracking platform that follows captains on the road in real time.
        • Built map visualization and debugging tools for tracking.
        • Instrumented the routing engine so its decisions could be measured and analyzed.
        • Strengthened reliability and testing, and took part in technical interviews.
        Captain en route ETA 0 min

        Tap the map to change the destination. The route adapts instantly while noisy GPS pings snap to the road: the same problems I worked on, at a much smaller scale.

      3. Sep 2022 to Jun 2023

        Cargo-Technologies

        Senior cloud engineer

        Moved core systems toward a more scalable, service-oriented cloud architecture.

        • Architected the move from a monolith to microservices on AWS.
        • Built a unified tracking system: an event-driven aggregator that pulls shipments, prices and orders from carriers like Maersk, DHL and GLT across land, sea and air.
        • Built the platform’s wallet credit system, plus a module for third-party integrations.
        • Dockerized services, set up CI/CD and deployment, and provisioned AWS networking for every environment.

        One view for every carrier. Ships, trucks and planes from different companies report in different ways; the aggregator turns them all into one tracking feed.

        Wallet balance0credits

          The wallet credit system, simplified: top-ups, shipment bookings and refunds settle against one balance.

        • Jul 2022 to Jun 2023

          Majid Al Futtaim

          Mid-level software engineer

          Modernized mall APIs and made test environments significantly faster to use.

          10×faster test environment
          • Re-engineered legacy mall APIs serving millions of users into AWS SAM serverless, with multitenancy.
          • Built a templating tool for managing Apigee proxies and shared flows.

          Same test suite, before and after. In the time the old environment finished one run, the new one finished ten, fast enough to make test-driven development a habit.

        • Aug 2021 to Jul 2022

          Bayt.com

          Software engineer

          Worked across candidate experience, release tooling and high-volume services.

          • Cut the time it takes to apply for a job.
          • Built an internal release management app integrated with GitLab CI.
          • Optimized mailers and scheduled jobs for large-scale use, with caching, query tuning and A/B testing.
        • Apr 2021 to Aug 2021

          Floranow

          Software engineer

          Built vendor-facing tools and extended the company’s operational platform.

          • Built the vendor portal, extending Handsontable with domain-specific features.
          • Added Keycloak authentication and remotely configurable permissions with CASL.

        The right tool. The right layer.

        Backend & APIs

        • Go
        • Python
        • PHP with Yii
        • REST and GraphQL
        • Mobile SDKs, full-stack web

        Data & platforms

        • Neo4j
        • Kafka
        • ClickHouse, BigQuery
        • Postgres, Redis
        • CDPs, analysis, ML training

        Cloud & delivery

        • AWS
        • GCP
        • Serverless
        • Docker, CI/CD, Linux
        • Apigee

        Engineering practice

        • System design and architecture
        • Refactoring and optimization
        • SOLID and design patterns
        • Leading and mentoring teams
        • Technical interviewing

        Curiosity, built on strong fundamentals.

        2023

        AWS Certified Solutions Architect, Associate

        2022

        AWS Certified Cloud Practitioner

        2021

        Autonomous real-time multiple vehicle detection and tracking system

        Published at the TRB 100th Annual Meeting, Washington, D.C.

        2020

        First place, Google Developer Groups AI Hackathon

        BSc

        Computer Engineering, Yarmouk University

        Graduated with Very Good

        Good systems start with a good conversation.

        For engineering leadership and senior engineering opportunities, I’d be glad to connect.

        md.hawamdeh@gmail.com